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How many VUDU users are there? Posts Latest Activity Photos. Page of 2. Filtered by:. Previous 1 2 template Next. Just curious, how many VUDU users are there? Tags: None. Hard to say for sure. This guy says 3, and this guy says 1 billion. I'm guessing it's somewhere in between those 2 numbers, and nobody at Vudu is willing to spill the beans private company blah blah blah Comment Post Cancel. Let's count off A Three There's me, my wife, and one of my pets who recently rented a bad chick flick So that makes 2.
If you count the little guys, I would say Last edited by JohnA ; , AM. Reason: Inappropriate image removed. Nexfilx says that they have more than 1 Million Xbox user that have "activated" their service, but it does not say how many streaming users it has gained through their partnerships.
I believe that Vudu has couple of technology Aces in their pocket Content is key, but it might not be the battle they want to fight.
While streaming services like Netflix and Quibi typically pay enough to cover the full production costs of a show or movie, Vudu has offered to pay a majority of the production costs but not the full amount for at least some shows, according to entertainment execs.
And for licensed, non-original programming, Vudu has, in some instances, opted against paying a fixed fee in favor of revenue-sharing agreements, offering a split on the revenue from ads served against a non-exclusive licensed show or movie, as Digiday has previously reported. Despite that feedback, Vudu continued to try to convince that client to advertise on the service.
One agency exec met with a Vudu sales representative in the first half of and was told that the rep would be following up with a new pitch but never did. Those changes had been expected to take effect around the middle of this year, but they ultimately never came to pass.
However, the limbo period led Vudu to not be as active as some agency execs had expected. Vudu has yet to provide companies with a self-serve ad-buying tool so they can buy ads on Vudu without needing to go through its sales team. The absence of a self-serve tool would not dissuade companies from advertising on Vudu, but its presence would have lowered the barrier to entry for advertisers by enabling companies to try out the service, said Rahil Berani, vp of programmatic for North America at Digitas.
Asked whether Vudu plans to make a self-serve tool available to ad buyers, Blanksteen said the company looks forward to sharing more news on upcoming features and functionality in the future. However, agency execs were unsure whether Vudu has activated the ad network, and Blanksteen declined to comment on the status of Vudu Audience Extension. Yes, let me download!
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