Leave a Reply Cancel reply Your email address will not be published. Food24 Team Loves. Must-have foods for an epic picnic basket October 18, Your step-by-step guide to making the best koesisters September 23, Your go-to guide for seasonal fruit and vegetables September 1, Recent favourites. Quick links Home News Videos Win.
Not in the mood to cook? Visit eatout. All rights reserved. Login to your account below. Forgotten Password? Sign Up. Fill the forms below to register. All fields are required. Log In. Quality Street chocolates were, therefore, packaged in brightly colored tins featuring two characters wearing old fashioned dress, known affectionately as Miss Sweetly and Major Quality. These characters remained on Quality Street tins until the design was changed in Nestle purchased Rowntrees in All rights reserved.
Most famously, they produced 'Marcho' a chocolate product that was issued to soldiers in the First World War. Once Mackintosh acquired Caley's and their Norwich factory they inherited their popular product 'Milk Tray' and gained the ability to make their own chocolate treats.
Their new products included 'Mackintosh's Chocolate Toffee De Luxe' where their original toffee was coated in delicious milk chocolate. Now Mackintosh had branched out into the production of chocolate and chocolate-covered products they began to develop a new line of sweet treats that would become a global favourite.
Now that the company had the chocolate expertise of the A. Caley company, development began in for a game-changing selection of toffees, chocolates and confectionary treats to be sold in a tin from Mackintosh. This new line was to be called 'Quality Street'. Harold Mackintosh himself was instrumental in the designs and plans for the new product line and sent explicit instructions of how the tins and sweets should look with detailed drawings and information set to his design team.
Secondly, from the artistic standpoint, a design that had the hallmark of quality written all over it — a design that is distinctive — a bright clean design that is in itself inviting. Thirdly, a container that will be useful in the home and this will be a much sought after biscuit or cake tin. The name Quality Street came from a play written by J.
Barrie, who would later go on to write children's classic Peter Pan. The design and branding of Quality Street was meant to evoke feelings of nostalgia for old fashioned ways and sentimental romantic imagery. These characters were loosely based on Phoebe Throssel and Valentine Brown from Barrie's original play, but were changeable and in historically incorrect costumes.
This meant that over the decades that followed, Mackintosh designers could adapt and alter the characters to suit new tin styles and marketing plans. Most importantly of all, Mackintosh wanted to highlight the absolute quality of their product, and all of their marketing and advertising expertise went into stressing how high the excellence of this new line of product was. Quality Street was a global success and was exported around the world.
Tins being sent overseas would have small changes to their designs to suit local tastes and cultures. In these instances, Major Quality and Miss Sweetly would even have a makeover, with different hair colours, facial features and military uniforms to appeal to their overseas audiences.
The original tins had 18 different types of treat to choose from which has been changed over the years, this was the original line up:. Employees of Mackintosh throughout its history have remarked that it was a great company to work for. As one of the largest employers in Halifax, as well as having sites in Norwich, Ireland, Germany and the USA, Mackintosh made efforts to make their workers feel happy at work and valued as staff members. From its early history, John Mackintosh himself applied his religious and personal beliefs to his treatment of his employees.
In the early years of the twentieth century Mackintosh paid for some workers to start new lives in foreign lands, sending them to help establish and work in the new factories which opened in Europe and the USA. With over guests, the Mackintosh Victory Ball in was a huge celebration for the end of the war, with a group silence to remember those who had died, and three cheers made for those who had fought and returned.
Image: Photograph of workers at the Mackintosh factory packing Quality Street tins in After the death of John Mackintosh in a similar bonus was handed out following instructions left in his will. The workers of Mackintosh clearly felt a deep respect and loyalty to their employer and made gifts in return to John and Violet Mackintosh.
A volume of signatures of every employee of the company along with a message of gratitude was presented to John Mackintosh which read 'We remember always the kindly way you deal with anything that concerns our welfare, and we sincerely hope you may be spared for many years to lead the firm of John Mackintosh, Limited, to greater success.
Sadly, only six months later John Mackintosh had passed away, and the statement from his workers upon his death was equally as moving: 'The sudden death of a well-known local manufacturer, whose name is familiar through all the world, has removed from us one who ever had the welfare of all those associated with him at heart, and the loss is keenly felt by every individual employee.
Mr Mackintosh was a man of great generosity in thought and deed. Deeply religious and sincere, he was one who did much for his fellow-men. Marie Soupe, 71, who is retired and lives in Bromley, also approved. Harriet Canby, 30, a surveyor from south-west London, nodded approvingly as she tasted the sweet, but said she was usually more of a Celebrations person.
But she said the new Quality Street was delicious. I like the crunchy centre. Muhamad Hamzapur, 18, said he is not usually a big chocolate fan but that he liked the new Quality Street.
0コメント